In today’s economic climate, it’s not enough to have a great product, you need a powerful story that proves its value. This panel brings together top presales and value engineering leaders to explore how to build business value narratives that resonate with decision-makers, drive urgency, and win deals.

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​Join us to learn:

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​🔹 How to quantify and communicate ROI without sounding overly technical

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🔹 The role of storytelling in turning data into decision-driving insights

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🔹 Common pitfalls to avoid when building value-centric narratives

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🔹 Real-world examples of ROI storytelling that closed complex deals

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​Whether you're building your first business case or refining your value messaging for enterprise stakeholders, this session will equip you with practical strategies and fresh perspective.

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​🎤 Bring your questions and come ready to take notes—this one’s packed with insight.

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​Special thanks to Saleo for partnering with the PSC for this event.

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