Mackenzie Stuart Position

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Mackenzie Stuart is currently partnered with a leading Senior Living company who are looking for an exceptional Regional Director of Sales to join their team.

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About the Role

The Regional Director of Sales is a strategic sales leader responsible for driving occupancy growth across a defined region through expert business development, data-informed decision-making, and compassionate leadership. This individual will coach and lead community sales teams, develop regional sales strategies, and execute high-performance sales plans to outperform industry competitors.

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Responsibilities

• Develop and execute strategic regional sales plans to increase occupancy and revenue.
• Provide hands-on coaching and mentorship to community-level sales teams to improve performance and close ratios.
• Utilize data analytics and market intelligence to assess trends, identify opportunities, and optimize sales strategies.
• Build and maintain strong referral relationships with professional partners and local influencers.
• Analyze competitor positioning and proactively address market challenges.
• Lead with a compassionate, mission-driven approach that aligns with the company's core values.
• Collaborate with operations, marketing, and corporate leadership to align regional goals with company objectives.

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Required Skills

• Strategic Selling Expertise: Proven ability to develop and implement complex sales strategies with measurable results.
• Business Development Acumen: Track record of creating and expanding professional referral networks and partnerships.
• Data-Driven Mindset: Strong analytical skills with experience leveraging CRM systems, KPIs, and market data.
• Closing Mastery: High-level proficiency in consultative selling and closing high-value contracts.
• Leadership & Coaching: Experience managing and developing high-performing sales teams across multiple locations.
• Industry Insight: Deep understanding of senior living, healthcare referral systems, and competitive dynamics.
• Customer-Centric Approach: Passion for helping seniors and families make informed, life-enhancing decisions.

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Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field (Master’s preferred).
• 5+ years of progressive sales leadership experience, preferably in senior living or healthcare.
• Demonstrated success managing multi-site sales teams and exceeding performance metrics.
• Excellent communication, presentation, and negotiation skills.
• Willingness to travel within the assigned region.