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The B2B world has evolved. B2B buyers' focus is now on the product more than anything else. The buyer's decision-making journey is heavily influenced by how the product works, how it adds value to their unique position, its scalability and security, and can your product solve problems in their world.
The role of PreSales is pivotal to the success or demise of a sales opportunity and therefore, needs to be elevated and supported beyond the norm.
Today, the product experience is more extensive than "a demo" to the buyer. When you think about it deeper, PreSales is responsible for the product experience and, in turn, they are the driving force behind most revenue.
When you think about this, it is clear how PreSales is present at every step of the buying process today. Before buyers start engaging with your company, they want to "see" your product. Then, in order to consider your product as a potential solution, they want to spend time "hands-on" with the product. Further down the journey, PreSales continues to be involved in upselling additional solutions, helping secure renewals, or assisting with upgrade demonstrations.
If you're not growing, perhaps your PreSales department is considered a "demo" department. But the organizations that are thriving and growing the most are elevating the role of PreSales to capture the value they can drive when positioned as more than just "a demo" resource.
During this webinar, our guest will discuss how PreSales professionals can work to elevate their thinking and roles to own the full product experience of your customers. You'll have the chance to discuss your thoughts on where PreSales should play a part and learn about what our guests are seeing in the market today from leading companies.
The B2B world has evolved. B2B buyers' focus is now on the product more than anything else. The buyer's decision-making journey is heavily influenced by how the product works, how it adds value to their unique position, its scalability and security, and can your product solve problems in their world.
The role of PreSales is pivotal to the success or demise of a sales opportunity and therefore, needs to be elevated and supported beyond the norm.
Today, the product experience is more extensive than "a demo" to the buyer. When you think about it deeper, PreSales is responsible for the product experience and, in turn, they are the driving force behind most revenue.
When you think about this, it is clear how PreSales is present at every step of the buying process today. Before buyers start engaging with your company, they want to "see" your product. Then, in order to consider your product as a potential solution, they want to spend time "hands-on" with the product. Further down the journey, PreSales continues to be involved in upselling additional solutions, helping secure renewals, or assisting with upgrade demonstrations.
If you're not growing, perhaps your PreSales department is considered a "demo" department. But the organizations that are thriving and growing the most are elevating the role of PreSales to capture the value they can drive when positioned as more than just "a demo" resource.
During this webinar, our guest will discuss how PreSales professionals can work to elevate their thinking and roles to own the full product experience of your customers. You'll have the chance to discuss your thoughts on where PreSales should play a part and learn about what our guests are seeing in the market today from leading companies.
The B2B world has evolved. B2B buyers' focus is now on the product more than anything else. The buyer's decision-making journey is heavily influenced by how the product works, how it adds value to their unique position, its scalability and security, and can your product solve problems in their world.
The role of PreSales is pivotal to the success or demise of a sales opportunity and therefore, needs to be elevated and supported beyond the norm.
Today, the product experience is more extensive than "a demo" to the buyer. When you think about it deeper, PreSales is responsible for the product experience and, in turn, they are the driving force behind most revenue.
When you think about this, it is clear how PreSales is present at every step of the buying process today. Before buyers start engaging with your company, they want to "see" your product. Then, in order to consider your product as a potential solution, they want to spend time "hands-on" with the product. Further down the journey, PreSales continues to be involved in upselling additional solutions, helping secure renewals, or assisting with upgrade demonstrations.
If you're not growing, perhaps your PreSales department is considered a "demo" department. But the organizations that are thriving and growing the most are elevating the role of PreSales to capture the value they can drive when positioned as more than just "a demo" resource.
During this webinar, our guest will discuss how PreSales professionals can work to elevate their thinking and roles to own the full product experience of your customers. You'll have the chance to discuss your thoughts on where PreSales should play a part and learn about what our guests are seeing in the market today from leading companies.
