Business leaders are now keenly focused on determining how and where to implement product-led growth within their organizations.

Historically, what we call product-led growth (PLG) was thought of as only applicable to top-of-funnel prospects and for low-cost, self-service products. But today’s market has evolved and PLG is now a full-funnel strategy that reaches across the entire customer lifecycle.

In this session, you will learn why PLG is such a powerful approach, what it looks like, and how to implement it for buyers at all stages of your customer journey.

Moderated by:

‍Paul Vidal - VP, Solutions Engineering at Reprise

‍

Business leaders are now keenly focused on determining how and where to implement product-led growth within their organizations.

Historically, what we call product-led growth (PLG) was thought of as only applicable to top-of-funnel prospects and for low-cost, self-service products. But today’s market has evolved and PLG is now a full-funnel strategy that reaches across the entire customer lifecycle.

In this session, you will learn why PLG is such a powerful approach, what it looks like, and how to implement it for buyers at all stages of your customer journey.

Moderated by:

‍Paul Vidal - VP, Solutions Engineering at Reprise

‍