Job Description

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About this job:

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Location: Remote; US Northeast preferred

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We Show The World What People Want.

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Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

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We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

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About MRI-Simmons

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MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies, and media companies with deeper insights into the “why” behind consumer behavior.

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The company’s flagship product (MRI-Simmons USA) is the leading multi-media study of Americans and is widely recognized as the industry standard for magazine audience ratings. Powered by address-based probabilistic sampling, MRI-Simmons USA measures real people, chosen at random to represent the US population in all its variations. This methodological approach ensures stability of insights and provides the most accurate view of the American consumer.

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This is an exciting opportunity for a talented sales professional to grow within the brand team, which continues to drive meaningful growth.

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As the Account Director, you'll be tasked with growing partnerships directly with brands. Our partners on the brand team represent the nation’s largest blue-chip brands.

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We’re looking for someone with digital and data sales experience. The ideal candidate will be determined, self-motivated, and willing to go the extra mile while hunting for new business. We are looking for an out-of-the box thinker who can capitalize on new opportunities and thrive in a strong team-based environment. The successful candidate will be rewarded with a tremendous opportunity to raise their industry profile with an established industry leader.

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Responsibilities

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• Responsible for prospecting, networking, and developing new business opportunities in designated markets.
• Consult with clients and uncover how they currently use consumer insights and where the MRI-Simmons offerings might fill voids.
• Through a consultative approach, generate revenue and achieve annual goals by selling and upselling syndicated and custom solutions.
• Communicate effectively with clients both written and orally and provide excellent customer support.
• Negotiate annual or multi-year contracts and ensure maximum renewal rate.
• Develop insightful presentations and educate clients on current MRI-Simmons capabilities and resources.
• Develop and execute strategic sales plans for assigned territories and/or vertical industries. Regularly check in on progress on the plan with the head of brand sales.