Job Title: Head of Sales, Spa USA (California/Florida)

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Location: Within Region (USA)

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Contract: Fulltime/ Permanent

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Hours of Work: 37.5 hours per week

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Department: Sales & Commercial

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Reporting to: Chief Commercial Officer

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Aromatherapy Associates has been sharing the therapeutic powers of essential oils for over 35 years. The Brand was founded in 1985 by Geraldine Howard & Sue Beechey, therapists that had trained under the renowned aromatherapist Micheline Arcier, who can be traced back to the modern-day founders of aromatherapy. It was then that they experienced first-hand the powerfully positive effects of essential oils on our physical and emotional wellbeing.

As a Company we have a family culture and live by one of Geraldine’s beliefs: “It’s more than just a business, it’s a way of life”.

The brand is present in over 50 markets globally with Regional Sales offices in the UK, US and Hong Kong. Distribution is across Spa, Retail, Online Retailers, E-commerce and Distributor partners.

As aromatherapy experts, our vision has remained constant for a generation – sharing the power and therapeutic effects of natural essential oils. Our award-winning blends have gained recognition across the beauty world for their transformative effects on the mind, body and skin.

Expertly hand-blended in our London laboratory, our essential oils and unique active botanicals have created innovations in body and skincare.

We care deeply about the ingredients we use and how we deliver them to you. We take a mindful approach to the origins, workers wellbeing and certification of all our oils and botanicals, with a commitment to evolving our support for global community projects.

Our sustainability vision is an ongoing endeavour, along with our desire to create the very best aromatherapy products, so you can enjoy beautiful, glowing, healthy skin, free from harsh chemicals and unnecessary synthetics.

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Code of best practice:

Act as an ambassador of a world-class brand and deliver our products and services in accordance with the Standard Operating Procedures to ensure customers receive the expected and desirable level of customer service through a sincere approach of professionalism, valuable parting of knowledgeable advice, unsurpassed quality of delivery and genuine attention to customer fulfilment and experience.

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Job Summary

The Head of Sales Spa USA is responsible for the maintenance and profitable sales growth of new and existing Spa accounts within a region, reporting into the Chief Commercial Officer.

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For larger territories the Head of Sales Spa USA will be supported, and will manage, one or more Business Development Managers and will split the territory accordingly and with the Head of maintaining direct accountability for the maintenance of key accounts within region.

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This role requires a strong understanding of the spa industry, exceptional leadership skills, and a strategic mindset to drive business growth and maintain client relationships.

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Key Responsibilities

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1. Business Maintenance:

• Develop and implement strategies to maintain existing business relationships and ensure client satisfaction.
• Identify opportunities for upselling and cross-selling spa services and products to existing clients.
• Conduct regular client meetings to assess their needs, address any concerns, and provide solutions.
• Collaborate with the marketing team to create targeted campaigns to retain and attract new clients.

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2. Key Performance Indicator (KPI) Management:

• Define and track KPIs related to sales performance, client retention, and revenue growth.
• Analyze sales data and market trends to identify areas for improvement and develop action plans.
• Regularly report on KPIs to senior management, highlighting achievements, challenges, and opportunities.

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3. Business Development:

• Identify and pursue new business opportunities to expand the spa's client base and revenue streams.
• Conduct market research to identify potential target markets and develop strategies to penetrate them.
• Collaborate with the marketing team to create effective sales and marketing materials.
• Attend industry events, conferences, and trade shows to network and promote the spa's services.

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4. Sales Team Management:

• Lead and manage the sales team, providing guidance, training, and support to achieve sales targets and KPIs.
• Set sales goals and objectives for the team and monitor their progress regularly.
• Conduct performance evaluations and provide constructive feedback to team members.
• Develop and implement sales strategies and initiatives to drive revenue growth.
• Foster a positive and motivating work environment to encourage teamwork and individual success.

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5. New Business

• Identifying and acquiring new business opportunities in the region.
• Prospecting and generating leads through various channels, including Trade Shows and Events.
• Build and maintain a pipeline of qualified prospects in the local market.

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Role Requirements

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• Bachelor's degree in Business Administration, Marketing, or a related field (preferred).
• Proven experience in the spa industry, with a focus on sales and business development.
• Strong leadership and management skills, with the ability to motivate and inspire a sales team.
• Excellent communication and interpersonal skills to build and maintain client relationships.
• Analytical mindset with the ability to interpret sales data and make data-driven decisions.
• Proactive and results-oriented, with a track record of achieving sales targets and KPIs.
• Knowledge of spa industry trends, products, and services.
• Proficiency in CRM software and sales management tools.
• Able to travel for client meetings, industry events, and business development opportunities within the USA and Internationally. This role will require 80% travel.

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Aromatherapy Associates is dedicated to fostering a workplace that values diversity, equity, and inclusion. We believe that a diverse workforce leads to richer discussions, innovative ideas, and better outcomes for our team and the communities we serve. We actively encourage applicants from all backgrounds to join us in our mission to create a more inclusive and equitable future.