Job Description

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Zearch are working with a high growth Data and Automation company and hiring for their first PLG Sales Director for a new offering. This person will drive revenue growth by converting free users into paying customers. This company leverages a product-led growth (PLG) model, offering a self-serve, freemium experience that attracts customers/users/developers and businesses looking for cutting-edge API and Data solutions.

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Key Responsibilities:

• Own and optimize the PLG sales funnel, converting free and freemium users into paid customers.
• Develop and execute high-touch and automated follow-up strategies to nurture self-serve signups.
• Work closely with product, marketing, and customer success teams to identify expansion opportunities.
• Analyze user behavior and engagement data to refine sales approaches and improve conversion rates.
• Engage with prospective customers, understanding their needs and positioning the API’s value proposition effectively.
• Scale and refine PLG sales playbooks, tools, and automation to maximize efficiency.

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Ideal Candidate:

• Proven experience in a sales leadership role within a PLG-driven Developer Tool or SaaS or API or AI or Automation Business.
• Deep understanding of freemium and self-serve sales models and how to drive conversion.
• Strong analytical skills, with the ability to interpret product usage data and translate insights into sales strategies.
• Ability to work independently in a small, fast-moving team while collaborating cross-functionally.
• Located in North America, with experience selling to technical and business buyers.

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This is an opportunity to join a cutting-edge company at the forefront of commerce and supply chain innovation, shaping the future of API-driven growth.