Regional Sales Director
About the Company:
Inspired by the Mediterranean, Moroccanoil comes to life through our iconic turquoise packaging and signature fragrance, for an exotic experience that transports the senses. Our original Moroccanoil Treatment pioneered oil-infused haircare and sparked global interest in argan oil. At the heart of our brand is the stylist community that inspires us to create effective and easy-to-use products. Today, our mission remains unchanged: to pioneer beauty innovations while making a positive impact. We support animal welfare as a cruelty-free brand with our PETA Beauty without Bunnies certification and partnership with the Humane Society. Ocean conservation and sustainability are central to us, including our collaboration with Oceana. As our journey continues, we strive to make a meaningful difference in our communities and around the world.
About the Role:
The Regional Sales Director – West, will manage, hire, train both direct and freelance staff, who will represent Moroccanoil Hair/Body/Fragrance Collections – each will be responsible for selling both retail and professional treatment products to existing Retail, Travel Retail and Spa/Hospitality accounts (professional treatment products where applicable); within the Western US/CA regions. The RSD will manage budgets established for the region, build, and strengthen both existing and new corporate relationships - will work closely with Moroccanoil cross functional sales, marketing, and education corporate teams to identify and execute specific programming required to achieve annual retail goals and net shipping budgets.
Tasks & Responsibilities
- Understand the Moroccanoil brand messaging to support hair, body and fragrance product collections.
- Responsible for the Western US/CA Regions: AK, AL, AR, AZ, CO, HI, IA, ID, LA, NM, MS, MT, ND, NE, NM, NV, OK, OR, SD, TN, TX, WA, WI, WY
- Assist the retail division in reaching its financial objectives, annual retail goals and net budgets.
- Manage budgets that support Sephora NA portfolio; freelance, T&E and annual RA budgets.
- Manage seasonal core, newness, and promotional forecast supporting Sephora NA portfolio.
- Assist in managing and controlling cost to maximize revenue; manage expenses based on the seasonal/annual expense budget.
- Manage/support retailer branded trade events; SMC, Sephora, Brand Fairs etc.,
- Mentor and train sales/education team to achieve sales goals.
- Identify problems with staff performance and address accordingly.
- Develop and maintain a long-term growth strategy with each account to include the following:
- Corporate point person for Sephora US
- Manage Senior Account Executives with corporate management responsibilities for Sephora CA, Sephora within Kohls and Nordstrom.
- Manage monthly corporate retailer call/meetings – agenda, recap.
- Prepare a strategic plan of action by account to ensure the company sales goals are achieved.
- Maintain and develop comp door growth by nurturing existing account relationships.
- Identify and execute appropriate product knowledge and service technical education by account; in those account that require elevated Hair Stylist and/or Body Technique education coordinate with the appropriate internal education staff member.
- Identify and execute appropriate marketing/promotional events.
- Ensure accounts are supported according to the different levels of programing that is directly aligned with actual annual shipping targets.
- Identify talent, train, and manage both seasonal schedules and budget to support freelance staff to minimize travel expense within assigned region/territory.
- Manage retail return authorizations on a case-by-case basis to ensure appropriate stock assortment is maintained.
- Submit monthly expense report based on the Moroccanoil expense account guidelines.
- Ensure each account with region adheres to the Moroccanoil merchandising brand guidelines.
- Submitting all required internal forms in a timely manner (Expense Reports/ERF’s/PRF’s – Weekly Reports, Freelance Timesheets, etc.,)
- Participate and support key Moroccanoil trade events either within the specific territory or national events.
- Any other task the Employer may consider essential in ensuring the normal operations of the Employer’s business processes and that falls into the category of expertise of the Employee.
- Special projects
- Ability to work on weekends as needed.
- Ability to travel to support the ongoing needs of the business.
Skills & Abilities
- Bachelor’s degree
- Minimum 10 years of experience in the Beauty industry working with premium brands
- Proficient in MS Office Suite (Word, Excel, PowerPoint)
Characteristics
- Organized.
- Good communication and presentation skills.
- Attention to detail.
- Takes initiative.
- Proactive problem-solving approach.
- Strategic planning.
- Analytical.
- Ability to multi-task.
- Works well under pressure.
- Able to work in a team or individually.