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Globalization has caused tech and SaaS companies to adjust their audience of buyers. In this changing buying environment, how you show up for your clients can be the difference between a signature and not. Understanding nuance, cultural differences, customs, and international laws are essential for every leader to keep a keen eye on being a better manager and seller.



In this session, we will be diving into the cultural competencies needed not only to sell more effectively across global lines but how to manage a team from different backgrounds more effectively.


Tejas Saraiya, VP of Sales Engineering and Partner Growth, Americas, UiPath

Eli Neumann, Senior Vice President Worldwide Sales Engineers, Tenable

Wendy McHenry, Senior Director, Technical PreSales and Customer Success, CData Software

Greg Holmes, Area Vice President of Solutions - EMEA, Apptio

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