Job Title

Sales Director

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Company Overview

RahrBSG is a family-owned global leader and trusted partner to the craft beverage industry, proudly supporting breweries, wineries, distilleries, cideries, and storefronts with premium supplies and ingredients since 1847. With over 175 years of expertise, RahrBSG combines tradition with innovation to meet the evolving needs of our customers and the craft beverage community.  

Headquartered in Shakopee, MN, RahrBSG is part of Rahr Corporation, a fifth-generation family business. We are committed to providing the highest quality products and services to our customers, ensuring they can create beverages that inspire and delight. Our offerings include an extensive range of barley malts, hops, adjuncts, and other brewing essentials, designed to support beverage makers of all sizes and styles.  

At RahrBSG, we value quality, innovation, and collaboration. We’re passionate about crafting excellence and fostering the growth of the craft beverage industry while upholding our family-owned values and commitment to sustainability. Join us and become part of a legacy dedicated to supporting the artistry and success of beverage makers worldwide.

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Position Overview

RahrBSG is looking for a Sales Director to join our team. The Director of Sales is responsible for developing and executing sales strategies, managing key customer relationships, and leading and developing a high-performing sales team within their assigned territory. As a critical part of the Sales leadership team, the Director of Sales leads and develops a diverse sales team to drive business results and deliver on strategic initiatives to support sales growth, profitability, operational excellence, and the overall growth of the company.

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This is a remote role, and the candidate must be based near Dallas, Houston, San Diego, San Francisco, Denver, or Seattle.

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Benefits & Perks

• Competitive Starting Base Salary between $140,000 - $155,000  
• Annual Bonus  
• Medical benefits with coverage paid for at 90%  
• Dental and Vision Programs  
• Generous Annual 401(k) Company Contribution of 15%  
• Employee Assistance Program  
• Paid Life Insurance  
• Short Term Disability  
• Long Term Disability  
• Tuition Reimbursement  
• Generous PTO  
• Sick Time  
• 12 Paid Company Holidays  
• Parental Leave  
• Career Growth and Progression Paths  
• Stability and Backing of a 178-year-old Family Owned and Operated Company

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Roles & Responsibilities

• Develop and implement a comprehensive sales strategy to drive revenue growth within the assigned territory.  
• Identify new business opportunities and market trends to expand the customer base within assigned territory.  
• Develop, share, and implement innovative solutions to specific challenges facing the sales team or the company.  
• Set sales targets for the territory and ensure the team meets or exceeds goals.  
• Responsible for meeting the Sales Teams’ annual budget contributor by establishing growth metrics for individual team members and tracking performance against expectations.  
• Plan, develop, and oversee sales in the assigned territory, ensuring revenue and profit goals are met, including co-travel with team members.  
• Lead and inspire a high-performing sales team by providing ongoing coaching, professional development, and recognition through open and honest communication.  
• Foster a culture of collaboration, accountability, and continuous improvement.  
• Cultivate and maintain strong relationships with craft brewers, distributors, and industry partners within the assigned territory.  
• Address customer needs and provide solutions to enhance satisfaction and loyalty.  
• Represent the company at industry events, trade shows, and conferences.  
• Maintain and drive a robust opportunity pipeline throughout the territory through a deep knowledge of industry trends, sales cadence, contracting cycles, and individual book of business or customer circumstances.  
• Identify and pursue new markets, partnerships, and distribution channels within the territory.  
• Research and track industry trends in competitor offerings, pricing, services, and selling strategies and tactics to ensure strategic goals are aligned with the current trends.  
• Review and evaluate pricing quotes, ensuring the company remains properly positioned within the market.  
• Negotiate contracts and pricing agreements with key customers and suppliers within the assigned area.  
• Oversee sales initiatives and achieve quotas for the ongoing development of company product lines, while collaborating with purchasing to ensure appropriate inventory levels.  
• Work closely with the marketing team to develop campaigns that support regional sales initiatives.  
• Monitor sales performance metrics for team and generate reports for leadership.  
• Prepare the annual sales forecasts for the territory and assist in developing the sales budget for the territory.  
• Develop, monitor, and manage annual travel budget for the territory.  
• Collaborate with commercial leadership team to implement new uses for the CRM and sales tools to enhance efficiency and tracking performance.  
• Performs other duties and responsibilities as assigned to support the company and operational needs.

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Minimum Education & Work Requirements

• Bachelor's degree in Business, Marketing, or a relevant discipline.  
• 5+ years of experience in a commercial selling environment.  
• 2+ years of progressive experience leading teams.  
• Commercial beverage industry or B2B distribution experience preferred.  
• Advanced technical experience with CRM platforms; Salesforce experience preferred.  
• Approximately 30-50% of out-of-town travel required to customer locations, industry events, and internal meetings.

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Knowledge, Skills, & Abilities

• Self-motivated contributor and leader with a strong commitment to high-quality results and a passion for the industry.  
• Proven track record of achieving sales targets and driving business growth.  
• Demonstrated track record of delivering business results, building and developing strong teams, and holding teams accountable.  
• Demonstrated ability to communicate clearly and professionally both verbally and written to both internal and external customers.  
• Proven analytical ability to use sales data to establish and execute pre-sales strategies with team as well as forecast future sales volumes.  
• Deep understanding of financial principles, including revenue forecasting, budgeting, pricing strategies, and profit margin analysis.  
• Proven ability to identify business opportunities and concerns with the ability to develop appropriate strategies to adapt to changes in the market as well as execute strategic sales efforts to gain new customers.  
• Proven budget and cost optimization skills with experience managing within set spending parameters to protect the company’s business and sales assets and ensures their effective engagement.  
• Strong problem solver that can identify and resolve problems in a timely manner by gathering and analyzing information skillfully, developing alternative solutions, and using analytical reasoning skills to drive groups to a successful solution.  
• Ability to foster positive, collaborative relationships with colleagues and staff, working effectively across functions, levels, and business units, as a proven collaborator.  
• Earns respect and trust from others by acting as a positive role model and upholding company core values.  
• Effectively influences actions and opinions of others and accepts feedback.  
• Provides vision and inspiration to peers and subordinates and leads others to drive operational excellence and meet strategic goals.  
• Proven ability to build rapport and understand business requirements of senior decision makers with a natural ability to present market recommendations at the leadership level.  
• Ability to work independently and prioritize duties with a strong sense of urgency; self-directed to accomplish assignments and meet deadlines.  
• Ability to work in a fast-paced environment, where effective decision making and rapid iteration are essential, and priorities shift frequently.  
• A natural teacher and collaborator that enjoys training and developing a team.

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Job Reference

PI265520857