Position Overview:

As the VP of Sales, you will lead the national sales strategy for a leading company in the Architectural Lighting industry. Your primary responsibility is to drive top-line growth, expand the company’s market share, and build long-term relationships with key clients, architects, designers, and specifiers. The role requires a seasoned leader who has a deep understanding of the architectural lighting space, proven leadership capabilities, and a track record of sales success in a competitive environment.

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Key Responsibilities:

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Sales Strategy & Execution:

Develop and implement a comprehensive sales strategy to drive revenue growth and achieve company targets. Identify opportunities for market expansion and increase penetration in key verticals.

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Team Leadership:

Lead, mentor, and develop the national sales team, fostering a high-performance culture focused on meeting sales quotas and customer satisfaction. Provide ongoing training and development to ensure the team stays ahead in product knowledge and industry trends.

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Client Relationship Management:

Build and maintain strong relationships with key stakeholders including architects, lighting designers, specifiers, and end customers. Serve as a trusted advisor to clients, understanding their needs and offering customized solutions.

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Market Expansion:

Identify new business opportunities and expand the company’s footprint across the USA by targeting untapped regions or industry sectors. Drive the development of partnerships with distributors and other industry players.

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Collaboration with Marketing & Product:

Work closely with the marketing team to align on go-to-market strategies, product launches, and customer education initiatives. Collaborate with the product development team to offer feedback based on customer needs and market trends.

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Sales Forecasting & Reporting:

Establish metrics and KPIs to measure sales performance, and provide regular updates to the executive leadership team on sales results, forecasts, and strategic initiatives. Analyze sales data to make data-driven decisions.

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Qualifications:

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Experience:

10+ years of experience in sales leadership roles, with a strong background in architectural lighting or a related industry (building materials, design, etc.). Proven ability to scale sales teams and achieve aggressive revenue targets.

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Leadership:

Demonstrated experience in managing and motivating a high-performing sales team, with a focus on coaching, performance management, and team development.

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Industry Expertise:

Deep knowledge of architectural lighting products, trends, and the competitive landscape. Established relationships within the industry are a plus.

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Analytical & Strategic Thinking:

Strong analytical skills with the ability to interpret data, identify trends, and develop actionable sales strategies. A track record of making data-driven decisions to grow revenue.

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Communication Skills:

Exceptional communication and presentation skills, with the ability to influence internal and external stakeholders.

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Travel:

Willingness to travel frequently (50%+), attending client meetings, trade shows, and conferences.